| 000 | 00477nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 231217s9999 xx 000 0 und d | ||
| 041 | _aEnglish | ||
| 082 | _a658.82 BEL;5 | ||
| 100 | _aBelch, George E Belch,Michael A | ||
| 245 | 0 | _aAdvertising and promotion:An intergrated marketing communication perspective | |
| 250 | _a4th ed. | ||
| 260 |
_c1998 _bMassachusets : Irwin/McGraw-Hill, |
||
| 300 | _axxi+762 | ||
| 650 | _aAdvertising,Promotion Marketing | ||
| 942 | _cAA | ||
| 999 |
_c167037 _d167037 |
||