| 000 | 00464nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 231217s9999 xx 000 0 und d | ||
| 041 | _aEnglish | ||
| 082 | _a658.82 OGU;1 R | ||
| 100 | _aO'Guinn, Thomas C Allen, Chris T Semenik, Richard J | ||
| 245 | 0 | _aAdvertising and integrated brand promotion | |
| 250 | _a3rd ed | ||
| 260 |
_c2003 _bSouth-Western _aAustralia |
||
| 300 | _axxxix+773 | ||
| 650 | _aAdvertising,integrated,brand,promotion | ||
| 942 | _cAA | ||
| 999 |
_c171148 _d171148 |
||