000 00407nam a2200169Ia 4500
008 231217s9999 xx 000 0 und d
020 _a70601593
041 _aEnglish
082 _a658.82 DUN;2 R
100 _aDuncan, Tom
245 0 _aPrinciples of advertising and IMC
250 _a2nd ed.
260 _c2005
_bTMH
_aNew Delhi
300 _axxii+733
650 _aadvertising,IMC
942 _cAA
999 _c178762
_d178762