| 000 | 00566nam a2200181Ia 4500 | ||
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| 005 | 20241216112858.0 | ||
| 008 | 231217s9999 xx 000 0 und d | ||
| 020 | _a9788175541092 | ||
| 082 | _a658.827 KAP;3 R | ||
| 100 | _aKapferer, Jean-Noel. | ||
| 245 | 0 | _aStrategic brand management : creating and sustaining brand equity long term | |
| 250 | _a2nd ed. | ||
| 260 |
_c1997 _bKogan Page _aNew Delhi |
||
| 300 | _a443 | ||
| 500 | _aContent page available | ||
| 650 | _astrategic,brand,management,:,creating,sustaining,brand,equity,long,term | ||
| 942 | _cAA | ||
| 999 |
_c179844 _d179844 |
||