000 00574nam a2200157Ia 4500
005 20250515152147.0
008 231217s9999 xx 000 0 und d
020 _a9780749457181
082 _a658.046 GIB;2 R1
100 _aGibbs, Richard. Humphries, Andrew.
245 0 _aStrategic alliances and marketing partnerships : gaining competitive advantage through collaboration and partnering
260 _c2009
_bKogan Page
_aLondan
300 _axii, 235
650 _aStrategic,alliances,marketing,partnerships,gaining,advantage,collaboration,partnering
942 _cAA
999 _c190605
_d190605