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005			20241210162533.0
008			231221s9999 xx 000 0 und d
020			_a9780134172811
082			_a658.827 NEU;1 R
100			_aNeumeier, Marty.
245		4	_aThe brand flip : why customers now run companies and how to profit from it
260			_c2016 _bNew Raiders _aUSA
300			_a146
942			_cAR
999			_c237204 _d237204