000 00497nam a2200157Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA17-2050
100 _aSobha Raj K.
245 0 _aStudy on consumer perception towards private label brands in FMCG industry
_bSangeetha Mehrolia.
260 _bPES University
_aBangalore
440 _aNULL
650 _aconsumer,perception,label,brands,FMCG,Marketing Managment
650 _aMarketing Management
942 _cPR
999 _c283200
_d283200