000 00432nam a2200145Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA18-2412
100 _aPratibha Balachandra.
245 0 _aDeterminants of cause related marketing and its impact on purchase intention
_bSangeeta Mehrolia
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
942 _cPR
999 _c285628
_d285628