000 00433nam a2200145Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA18-2418
100 _aMohammed Saif Rahman.
245 2 _aA study on impact of celebrity endorser personality on perceived brand image
_bSangeeta Mehrolia.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
942 _cPR
999 _c285634
_d285634