000 00447nam a2200145Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA18-2420
100 _aAkhil G S.
245 2 _aA study on determinants of viral marketing with special reference to video messages and advertisments
_bSangeeta Mehrolia.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
942 _cPR
999 _c285636
_d285636