000 00448nam a2200145Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA18-2455
100 _aThanvi Uthappa.
245 0 _aImpact of celebrity endorsement on the purchase behavior on male grooming productions in FMCG industry
_bDeepak Shyam.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
942 _cPR
999 _c285671
_d285671