000 00436nam a2200145Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA19-2710
100 _aAradhya T M G.
245 0 _aComparative analysis of celebrity and non-celebrity endorsement on consumer purchase behaviour
_bGopal R K.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
942 _cPR
999 _c287888
_d287888