000 00431nam a2200145Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA19-2721
100 _aSruthi Krishnan.
245 0 _aImpact of celebrity endorsement on consumer purchase intention of cosmetic products
_bBrijesh Singh.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
942 _cPR
999 _c287940
_d287940