000 00464nam a2200157Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA21-3391
100 _aVindhya R.
245 2 _aA study on impact of influencer marketing on buying behavior among gen z in the city of Bangalore
_bRavi Urs.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
856 _uPES1PG19MB309
942 _cPR
999 _c292717
_d292717