000 00466nam a2200157Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA21-3409
100 _aAishwarya Bale.
245 0 _aEffects of influencer marketing on the pre-purchase decision of gen- z for skincare products
_bJessy Nair.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
856 _uPES1PG19MB009
942 _cPR
999 _c292736
_d292736