000 00442nam a2200157Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA21-3411
100 _aAditya Mutalikdesai.
245 0 _aGenZ gender perception towards influencers marketing in lifestyle products
_bJessy Nair.
260 _bPES University
440 _aNULL
650 _aMarketing Management
856 _uPES1PG19MB005
942 _cPR
999 _c292742
_d292742