000 00436nam a2200157Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA21-3434
100 _aAkshay Murthy.
245 0 _aAdvertising in IPL and impacts on customer purchasing intension
_bSuresh G K.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
856 _uPES1PG19MB350
942 _cPR
999 _c292787
_d292787