000 00459nam a2200157Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA21-3438
100 _aKarthik M Kashyap.
245 2 _aA study on impact of surrogate advertising on consumer behavior in liquor industry
_bSuresh G K.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
856 _uPES1PG19MB065
942 _cPR
999 _c292791
_d292791