000 00465nam a2200157Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA21-3470
100 _aStanley Varghese.
245 2 _aA study on influence of humor advertising on consumer brand perception in FMCG Industry
_bDeepak Shyam.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
856 _uPES1PG19MB176
942 _cPR
999 _c292827
_d292827