000 00473nam a2200157Ia 4500
008 240126s9999 xx 000 0 und d
041 _aEnglish
082 _aPRMBA21-3471
100 _aVenitha J.
245 0 _aHow does social media impact consumer buying behavior of mobile phones with special reference to Gen Z
_bDeepak Shyam.
260 _bPES University
_aBangalore
440 _aNULL
650 _aMarketing Management
856 _uPES1PG19MB194
942 _cPR
999 _c292828
_d292828