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Advertising and integrated brand promotion

O'Guinn, Thomas C Allen, Chris T Seminik, Richard J Semenik, Richard J

Advertising and integrated brand promotion - 4th ed. - Thomson Learning 2006 - xlviii+781

ISBN: 9788131501580

Subjects--Topical Terms:
Advertising,integrated,brand,promotion

Dewey Class. No.: 658.82 OGU;3

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