Advertising and integrated brand promotion (Record no. 179456)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00509nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250312083219.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131501580 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 OGU;3 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C Allen, Chris T Seminik, Richard J Semenik, Richard J |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2006 |
| Name of publisher, distributor, etc. | Thomson Learning |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlviii+781 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising,integrated,brand,promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Cost, replacement price | Price effective from | Category | Lost status | Damaged status | Department | Withdrawn status | bill no. | bill date | Permanent Location | Current Location | Shelving location | Entry date | Vendor | Cost, normal purchase price | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.82 OGU;3 | 46124 | 20 | 380.00 | 26/01/2024 | Books | MBA | 280 | 13/11/2008 | Central Library | Central Library | MBA | 12/09/2007 | Sri Lakshmi | 475.00 | MBA | RS | 1 | 95 | Rupees |