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Customer experiential marketing : concepts and cases

Sreedhar, G V S ed. Anitha Kumar, Singh.

Customer experiential marketing : concepts and cases - 1st ed. - Hyderabad Icfai university press 2008 - x, 238

ISBN: 9788131403327

Subjects--Topical Terms:
Customer,experiential,marketing

Dewey Class. No.: 658.8 SRE;1 R

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