Customer experiential marketing : concepts and cases (Record no. 185275)

MARC details
000 -LEADER
fixed length control field 00497nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250320144453.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231217s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131403327
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SRE;1 R
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sreedhar, G V S ed. Anitha Kumar, Singh.
245 #0 - TITLE STATEMENT
Title Customer experiential marketing : concepts and cases
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc. 2008
Name of publisher, distributor, etc. Icfai university press
Place of publication, distribution, etc. Hyderabad
300 ## - PHYSICAL DESCRIPTION
Extent x, 238
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer,experiential,marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Accession number Old discount Uniform Resource Identifier Cost, replacement price Price effective from Category Lost status Damaged status Department Withdrawn status bill no. bill date Permanent Location Current Location Shelving location Entry date Vendor Cost, normal purchase price Grants Currency symbol Conversion rate Discount Discount type
26/01/2024   658.8 SRE;1 R 58823 20 igital/contents/58823.pdf 340.00 26/01/2024 Books     Central Library   218/Icfai/09-10/BLR 10/03/2014 Central Library Central Library Central Library 19/03/2010 IUCP 425.00 MBA RS 1 85 Rupees

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