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Consumer behavior: Building marketing strategy

Hawkins, Del I. Mothersbaugh, David L. Mookerjee, Amit.

Consumer behavior: Building marketing strategy - 11th ed. - New Delhi Tata McGraw-Hill 2010 - xxix, 866 76597

ISBN: 9780000000000

Subjects--Topical Terms:
Consumer,behavior:,marketing,strategy

Dewey Class. No.: 658.8342 HAW;18

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