Consumer behavior: Building marketing strategy (Record no. 212332)

MARC details
000 -LEADER
fixed length control field 00530nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231221s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780000000000
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 HAW;18
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I. Mothersbaugh, David L. Mookerjee, Amit.
245 #0 - TITLE STATEMENT
Title Consumer behavior: Building marketing strategy
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2010
Name of publisher, distributor, etc. Tata McGraw-Hill
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 866
300 ## - PHYSICAL DESCRIPTION
Dimensions 76597
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer,behavior:,marketing,strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Compact Disks
Holdings
Date last seen Total checkouts Full call number Accession number Price effective from Category Lost status Damaged status Department Withdrawn status Home library Current library Shelving location Entry date Vendor Grants Billnumber Billdate Currency symbol Conversion rate Discount Old discount
26/01/2024   658.8342 HAW;18 CD5437 26/01/2024 Compact Disks     Central Library   Central Library Central Library Central Library   Intact Book House Pvt Ltd MBA BANG/2010/CRB/1356 30/06/2015 RS 1    

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