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Foundations of advertising : Theory and practice

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TextLanguage: English Publication details: 2008 Himalaya BangaloreEdition: 7th edDescription: 744DDC classification:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Central Library MBA	MBA	659.1 CHU;10 (Browse shelf(Opens below))	Available	53737
Books	Central Library Central Library	Central Library	659.1 CHU;11 (Browse shelf(Opens below))	Available	53738

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Previous	659 PRA R International business management	659 SHA R International business : concept, environment and strategy	659 YOG R International business and marketing management	659.1 CHU;10 Foundations of advertising : Theory and practice	659.1 DEN;1 R Advertising handbook : make a big impact with a small budget	659.1 JON1 R How to turn advertising expenses into investments	659.2 ARG;1 Strategic corporate communication	Next

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