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Brand immortality : how brands can live along and prosper
Material type:
TextPublication details: 2009 Kogan Page New DelhiDescription: xi+320ISBN: - 9780749457013
- 658.827 PRI;1 R
| Item type | Current library | Collection | Call number | URL | Status | Barcode | |
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Central Library MBA | MBA | 658.827 PRI;1 R (Browse shelf(Opens below)) | Link to resource | Available | 54782 |
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| 658.827 KEL;9 Strategic brand management: building, measuring, and managing brand equity | 658.827 MOO;7 Brand management : the Indian context | 658.827 MOO;8 Brand management : the Indian context | 658.827 PRI;1 R Brand immortality : how brands can live along and prosper | 658.827 RAM;7 Managing Indian brands : marketing concepts and strategies | 658.827 SCH R Handbook of strategic brand communication campaigns | 658.827 SEN R Brand positioning : strategies for competitive advantage |
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