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Advertising : an IMC perspective
Material type:
TextPublication details: 2007 Excel Books New DelhiDescription: xiii+418ISBN: - 9788174465344
- 658.82 MUR;1 R
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Central Library MBA | MBA | 658.82 MUR;1 R (Browse shelf(Opens below)) | Available | 54783 |
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| 658.82 HAL;1 R Planning for power advertising : a user's manual for students and practitioners | 658.82 ICF;1 R Sales and distribution management | 658.82 ICF1;1 R Sales and distribution management work book | 658.82 MUR;1 R Advertising : an IMC perspective | 658.82 MUR;5 Advertising : an IMC perspective | 658.82 NAD;1 R Living brands : collabration + innovation = customer fascination | 658.82 OGI R Ogilvy on advertising |
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