Brand management : the Indian context

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TextPublication details: 2003 Vikas Publishing NoidaDescription: xi, 171ISBN:

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Barcode
Books	Central Library MBA	MBA	658.827 MOO;7 (Browse shelf(Opens below))	Link to resource	Available	77357
Books	Central Library MBA	MBA	658.827 MOO;8 (Browse shelf(Opens below))	Link to resource	Available	77358
Books	Central Library Central Library	Central Library	658.827 MOO;6 (Browse shelf(Opens below))	Link to resource	Available	59605

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Previous	658.827 KEL;10 Strategic brand management: building, measuring, and managing brand equity	658.827 KEL;13 Strategic brand management: building, measuring, and managing brand equity	658.827 KEL;9 Strategic brand management: building, measuring, and managing brand equity	658.827 MOO;7 Brand management : the Indian context	658.827 MOO;8 Brand management : the Indian context	658.827 PRI;1 R Brand immortality : how brands can live along and prosper	658.827 RAM;7 Managing Indian brands : marketing concepts and strategies	Next

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