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Advertising and promotion : an integrated marketing communication perspective

Belch, George E. Belch, Michael A. Purani, Keyoor.

Advertising and promotion : an integrated marketing communication perspective - 7th ed. - New Delhi Tata McGraw-Hill 2007 - xxxiii, 1075

ISBN: 9780070144965

Subjects--Topical Terms:
Advertising,promotion,integrated,marketing,communication

Dewey Class. No.: 658.82 BEL;28 R

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