Advertising and promotion : an integrated marketing communication perspective (Record no. 195461)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250528112845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231217s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144965 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 BEL;28 R |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. Belch, Michael A. Purani, Keyoor. |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communication perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2007 |
| Name of publisher, distributor, etc. | Tata McGraw-Hill |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 1075 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising,promotion,integrated,marketing,communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Accession number | Old discount | Price effective from | Category | Public note | Lost status | Damaged status | Department | Withdrawn status | bill date | Permanent Location | Current Location | Shelving location | Entry date | Grants | Currency symbol | Conversion rate | Discount | Discount type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26/01/2024 | 658.82 BEL;28 R | 86572 | 26/01/2024 | Books | Donated By Prof. Aiswarya S, MBA | Central Library | 31/12/2021 | Central Library | Central Library | Central Library | 11/07/2013 | DONATED | RS | 1 | Rupees |