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Advertising and integrated brand promotion
Material type:
TextPublication details: 2006 Thomson LearningEdition: 4th edDescription: xlviii+781ISBN: - 9788131501580
- 658.82 OGU;3
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Central Library MBA | MBA | 658.82 OGU;3 (Browse shelf(Opens below)) | Available | 46124 |
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| 658.82 MUR;5 Advertising : an IMC perspective | 658.82 NAD;1 R Living brands : collabration + innovation = customer fascination | 658.82 OGI R Ogilvy on advertising | 658.82 OGU;3 Advertising and integrated brand promotion | 658.82 PAN;1 Sales and distribution management | 658.82 PAN;14 Sales and distribution management | 658.82 PAN;5 Sales and distribution management |
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